can anyone help me define quantitative content analysis?
also, can you tell me how quantitative content analysis differs from qualitative content analysis? i’ve come across so many different definitions for “content analysis”, but i haven’t really defined quantitative content analysis. thanks.
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Two sources are listed below. I hope you’ll find them useful.
The first source is about qualitative content analysis and the second is about quantitative content analysis.
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Quantitative analysis is an examination based purely on numerical or factual results. It states things very explicitly, like “your % yeild was 32%” or “the population to begin with was 112,000 and then at the end was 333,200” or something. It’s purely factual, there are no speculations or theories or anything else involved.
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