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Anonymous

what is the best way to advertise to high schools?

i have developed a small but unique curriculum which i think high schools would be interested in buying and teaching their students in the form of a one-time half-hour class. i cant go into detail about what the curriculum is about but i dont think anyones dont this before and i think it would be a very attractive idea to high school administrators. it would cost them about $100 to get my entire package which would cover 1000 students. whats the best way to advertise this to them? can i just mail them a postcard that shows my curriculum (this would be very appropriate for the type of class this is)? who do I mail (principal? counselors? teachers?) can they even buy outside curriculum like this?

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starryeyed_33

Favorite Answer

The best way to get attention from the school or schools is to contact a teacher you know personally and show them your curriculum. If you have not already done so, allow a teacher or a group of teachers of a school you are interested in reviewing your curriculum to test or pilot your curriculum in order to see what modifications you need to make before you make a huge sales pitch to any administrators or decision makers. Keep a survey of teachers and written testimonies from teachers who successfully used your curriculum. This could be part of your advertising.

Postcards and mailed advertisements get pitched in the trash or sent to teachers in departments that are aligned with your curriuclum. Principals receive hundreds of mailers per month regarding curriculum and, as an ex-principal, I can tell you from experience I threw most of them away. However, I did listen to my staff when it came to curriculum ideas that were tested or a best practice that they used before in the classroom. I also relied heavily on the Association for Supervision and Curriculum Development (ASCD) for research and ideas for my school’s new curricula.

Curriculum decisions are made via the district and the building principals with “buy-in” from the staff. Input from staff is key!! School boards, principals, and staff often go with curriculum that has been tested and piloted in other schools. Has your curriculum been piloted? If not, ask a teacher to pilot your curriculum for a semester or a quarter to see if it will float in the classroom.

Finally, has your curriculum been reviewed by a state research council or university education program? Did you have a Ph.D or Ed.D. review your curriculum? Is your curriculum aligned to state standards? A great place to start with curriculum evaluation is North Central Research Education Laboratories (NCREL) or Mid-Continent Research Education Laboratories (McREL).

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