what is meant by the phrase “mission statement”?

The “mission statement”, whether in a military setting, a business setting, or a charity, is the goal. It’s what the enterprise or individual is trying to accomplish. There is no “how” involved, although there are sometimes qualifiers.

“Destroy the bridge” is a mission statement. An acceptable qualifier is “and come back alive.”

In business, it can be “Provide unparalelled customer service”, or “build the best Widget known to Man”.

In a charity, it can be something like “Provide counseling to the homeless.”

If one doesn’t have a mission statement, one doesn’t know what one is trying to do.

This helps a business, an association, a charity or whatever focus on the ideals of their enterprise. In this way, they can get their employees or volunteers to follow a set pattern of behavior or work ethic. The aim: are all working for the common goal.

Very Simple. The objectives or goals an organization is trying to achive.

It basically summarizes the whole reason for the existence of an organization or company or whatever it be. It gives an idea of what the they do and sometimes why they do it.

In business, companies use this phrase to “title” their employee behaviors to succeed in external goals.

It means a statement that defines a purpose.

It’s a meaningless buzz phrase.